Finance & economics | A non-fungible policy

In stamping out covid, China has stomped on confidence

China is able to make and distribute more things again. But will consumers buy them?

People walk near a JD.com advertisement for the "618" shopping festival in a shopping district in Beijing, China June 14, 2022. REUTERS/Thomas Peter
|HONG KONG

Foreign economists are forever urging China to increase its consumer spending. On June 18th each year, the country tends to oblige. That is the date of the “618” shopping festival, promoted by jd.com, which was founded on the same day in 1998. The company started life in a modest, four-square-metre shop in Beijing, selling vcds and dvds. But during the sars epidemic of 2003-04, when the capital’s shopping districts fell quiet, it moved online. It was hugely successful, becoming one of China’s biggest e-commerce firms—a triumph of commerce over a coronavirus.

This article appeared in the Finance & economics section of the print edition under the headline “A non-fungible policy”

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