Personal finance is a hit on TikTok

VIDEOS TAGGED #moneytok have had 10.6bn views on TikTok—more than #tacotuesday, #gossip and #cookingtiktok. Creators can use the tag to signal that their posts are part of a genre on the short-video platform that offers financial advice. In posts lasting less than a minute, Mandi Woodruff-Santos posts career and investment tips to her 27,500 followers. Ms Woodruff-Santos, who was born in Atlanta, Georgia, says that her working-class parents did not discuss investments at the dinner table, and her education left her with little knowledge of how to manage a credit card or to negotiate a raise. Now she and other influencers help their followers with their money woes.