How Ping An, an insurer, became a fintech super-app
Could others follow the Chinese firm’s lead?
A JOB INTERVIEW at Ping An is a strange experience. To become an agent at the insurance group, the world’s largest by market capitalisation, candidates must take questions from an intelligent machine. As they respond, their voice, choice of words and gestures are scrutinised for the qualities of the most productive salespeople. After accruing data from millions of such interviews, the firm believes its artificial-intelligence (AI) system can quickly pluck talent and weed out the duds. Judged by the company’s agent-productivity scores, it is working.
This article appeared in the Finance & economics section of the print edition under the headline “Metamorphosis”
Finance & economics December 5th 2020
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