Optimising romance
To find true love, it helps to understand the economic principles underpinning the search
DATING is a treacherous business. There may be plenty of fish in the sea, yet many are unhygienic, self-absorbed, disconcertingly attached to ex-fish, or fans of Donald Trump. Digital dating sites, including a growing array of matchmaking apps, are meant to help. Their design owes more to hard-nosed economics than it does to the mysteries of the heart.
This article appeared in the Finance & economics section of the print edition under the headline “Optimising romance”
Discover more
Why Black Friday sales grow more annoying every year
Nobody is to blame. Everyone suffers
Trump wastes no time in reigniting trade wars
Canada and Mexico look likely to suffer
How Trump, Starmer and Macron can avoid a debt crunch
With deficits soaring, their finance ministers will have to be smart
What Scott Bessent’s appointment means for the Trump administration
The president-elect’s nominee for treasury secretary faces a gruelling job
What Donald Trump and Bernie Sanders get wrong about credit cards
Forget interest rates. Rewards are the real problem
Computers unleashed economic growth. Will artificial intelligence?
Two years after ChatGPT-3.5 arrived, progress has been slower than expected