An alcohol-free Irish pub refreshes parts that others cannot reach
Dry bars promote Ireland to the sober
FOR YEARS themed pubs have bolstered Ireland’s soft power around the world. But their reach is limited to those who like a drink. And in many places youngsters are quaffing less than their parents did. Influencers promote “sober curious” lifestyles on social media, noting that cutting back on alcohol can bring benefits such as better sleep, not just a happier liver. By 2024 sales of “low- and no-alcohol” tipples will increase by almost one-third in ten big countries, according to the IWSR, a British company that analyses the international drinks market.
This article appeared in the Europe section of the print edition under the headline “Filling in the craics”
Europe July 31st 2021
From the July 31st 2021 edition
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