An alcohol-free Irish pub refreshes parts that others cannot reach

FOR YEARS themed pubs have bolstered Ireland’s soft power around the world. But their reach is limited to those who like a drink. And in many places youngsters are quaffing less than their parents did. Influencers promote “sober curious” lifestyles on social media, noting that cutting back on alcohol can bring benefits such as better sleep, not just a happier liver. By 2024 sales of “low- and no-alcohol” tipples will increase by almost one-third in ten big countries, according to the IWSR, a British company that analyses the international drinks market.