Culture | The devil watches Prada

How fashion conquered television

More and more shows celebrate fancy clothes. Often brands call the shots

An illustration of a TV set with a catwalk coming out of it and three women in different outfits on the runway.
Illustration: Pablo Delcan

From Tokyo to Seoul, on to New York, London, Milan and Paris, there are more “fashion weeks” in September than there are weeks in the month. Models parade down catwalks in whimsical creations that people may marvel at in years to come—or not. Recently, haute couture has also been starring in some of television’s most viewed and talked-about shows.

This article appeared in the Culture section of the print edition under the headline “The devil watches Prada”

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