Why the world is teeming with so many new sports leagues
Interest from fans and investors has led to a surge. But is it a winning strategy?
The Barclays Centre usually hosts the Brooklyn Nets, a popular basketball team. But on a recent afternoon in August the arena was instead covered with 750 tonnes of carefully manicured dirt. It was the debut outing of the New York Mavericks, a new franchise in the Professional Bull-Riding (PBR) Teams league.
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This article appeared in the Culture section of the print edition under the headline “Leagues of their own”
Culture August 31st 2024
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