Shakespeare’s First Folio assembled the world’s greatest literature

Not much in European trade runs the same way now as it did four centuries ago. However, English-language publishers still advertise future titles at the Frankfurt Book Fair—just as they did in 1622. In that year, a catalogue of forthcoming English works featured an intriguing volume, announced between blurbs for a biblical commentary and a genealogical tome. It alerted potential buyers to the imminent appearance of “Plays, written by M. William Shakespeare, all in one volume, printed by Isaack Jaggard, in fol[io].”