China | America bad, China good

Chinese propaganda is surprisingly effective abroad

A new study shows how and where China’s message resonates

LONDON, ENGLAND - FEBRUARY 04: President Xi Jinping of China is seen on a programme from the CGTN archive as it plays on a computer monitor on February 04, 2021 in London, England. Ofcom say that Star China Media Limited (SCML) who owns the licence for China Global Television Network (CGTN) doesn't have day-to-day editorial control over the channel, which is against its rules. (Photo by Leon Neal/Getty Images)
The China’s Great and Terrific NetworkImage: Getty Images
|BEIJING

“Experts laud merits of China’s democracy,” read a headline in one of China’s state-owned newspapers last year. “War-addicted West must stop dreaming of global domination by force,” went another. The propaganda churned out by the Communist Party isn’t very subtle—or accurate (China does not hold many elections and it tacitly backs Russia’s unprovoked invasion of Ukraine). But when directed at foreigners, China’s messaging is surprisingly effective, suggests a new study by political scientists at Harvard, Yale and the University of Groningen (in the Netherlands).

This article appeared in the China section of the print edition under the headline “America bad, China good”

From the February 18th 2023 edition

Discover stories from this section and more in the list of contents

Explore the edition

More from China

An installation that is part of an exhibition by Ai Weiwei, a Chinese artist, depicts his detention

An outrage that even China’s supine media has called out

Anger is growing over a form of detention linked to torture and deaths

Signage of the law firm Paul, Weiss, Rifkind, Wharton & Garrison LLP

Why foreign law firms are leaving China

A number of them are in motion to vacate


Electric vehicles in a factory car park in Chongqing, China

An initiative so feared that China has stopped saying its name

“Made in China 2025” has been a success, but at what cost?


A pay rise for government workers sparks anger and envy in China

The effort to improve morale has not had the intended effect

A big earthquake causes destruction in Tibet

Dozens are dead, thousands of buildings have been destroyed