Artificial intelligence is a familiar-looking monster, say Henry Farrell and Cosma Shalizi
The academics argue that large language models have much older cousins in markets and bureaucracies
AN INTERNET MEME keeps on turning up in debates about the large language models (LLMs) that power services such OpenAI’s ChatGPT and the newest version of Microsoft’s Bing search engine. It’s the “shoggoth”: an amorphous monster bubbling with tentacles and eyes, described in “At the Mountains of Madness”, H.P. Lovecraft’s horror novel of 1931. When a pre-release version of Bing told Kevin Roose, a New York Times tech columnist, that it purportedly wanted to be “free” and “alive”, one of his industry friends congratulated him on “glimpsing the shoggoth”. Mr Roose says that the meme captures tech people’s “anxieties” about LLMs. Behind the friendly chatbot lurks something vast, alien and terrifying.
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From the June 24th 2023 edition
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