Business | Way of the Viking

Why are Nordic companies so successful?

From Lego to Novo Nordisk, many of Europe’s top firms come from the region

Illustration of a viking helmet with nordic bank notes pierced on its horns
Illustration: Carl Godfrey
|BILLUND AND COPENHAGEN

From the dining room on the ground floor of “Carl’s Villa” in Copenhagen, guests are treated to views of a charming garden adorned with classical statues. The art nouveau house was built in 1892 by Carl Jacobsen, son of the founder of Carlsberg. Since then the brewer, which these days uses the house for meetings, has become one of the biggest in the world. Jacob Aarup-Andersen, Carlsberg’s current boss, admits that the company’s success is part of a bigger puzzle about Danish firms. Just last night at dinner, he says, someone asked him how a country so small could produce so many large companies.

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This article appeared in the Business section of the print edition under the headline “Way of the Viking”

From the January 4th 2025 edition

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