How Abercrombie & Fitch got hot again
The once-troubled brand is now a favourite of millennials and gen-Zs alike
For many, 2023 was the year of the chip. Just ask anyone holding shares in Nvidia, whose stock rose by 246%. But it was also the year of the Sloane Pant. The popular tailored trouser helped send the shares of Abercrombie & Fitch, a 132-year-old clothing firm, up by 274% (see chart).
This article appeared in the Business section of the print edition under the headline “Back in style”
Business August 31st 2024
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- From Southwest to Spirit, budget airlines are in a tailspin
- How Abercrombie & Fitch got hot again
- Renault readies itself to take on Chinese rivals
- Pinduoduo, China’s e-commerce star, suffers a blow
- Meta is accused of “bullying” the open-source community
- Four questions for every manager to ask themselves
- What could stop the Nvidia frenzy?
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