Business | Through the floor

Can Home Depot’s “amazing era” return?

Americans are yet to recover their enthusiasm for renovations

In an aerial view, a sign is seen posted on the exterior of a Home Depot store.
Photograph: Getty Images

The origins of Home Depot, a big American home-improvement store, are inauspicious. In 1978 two of its co-founders were fired from senior roles at Handy Dan’s, a similar chain in southern California, in a power struggle. They decided to start a rival firm. In an effort to lure in customers on opening day, the co-founders’ children stood outside the doors and handed out dollar bills. “By dinner time they still had plenty of cash,” lamented Bernie Marcus, one of the co-founders, in his autobiography.

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This article appeared in the Business section of the print edition under the headline “Through the floor”

From the May 18th 2024 edition

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