For Gen-Z job-seekers, TikTok is the new LinkedIn
Companies had better start scrolling
YOUNG JOB-SEEKERS are different from their elders. They expect employers to be cuddlier, more forgiving and more generous with perks and pay cheques. The way they go about hunting for work is also distinct. Rather than relying on family and friends, a growing number of Americans are turning to TikTok in search of advice that will help them climb those all-important first steps up the career ladder.
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This article appeared in the Business section of the print edition under the headline “CareerTok”
From the May 11th 2024 edition
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