Making accounting sexy again
The profession needs a makeover to attract newcomers
IN TIKTOK PARLANCE, “accountant” is code for a sex worker. Now proper beancounters want to reclaim the title and make it appealing to prospective recruits, on the popular short-video app and elsewhere. The American Institute of Certified Public Accountants (AICPA), the profession’s main trade group in America, has a TikTok feed laden with career tips and young accountants (the real sort) living their best professional lives. It has 27,000 followers—and its work cut out.
This article appeared in the Business section of the print edition under the headline “Numbers guys and gals”
Business March 30th 2024
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