Why are Chinese nationalists turning on Chinese brands?
Even Huawei isn’t patriotic enough, apparently
EXCITABLE CHINESE netizens have long inveighed against foreign brands’ perceived insults of Chinese culture. Nike, an American shoemaker, was once attacked for depicting a man beating a dragon in a game of basketball. Marriott, an American hotel chain, was hit with an online campaign after it listed Taiwan and Tibet as countries. Dolce & Gabbana, an Italian fashion label, got an earful in 2018 over an ad that showed a Chinese model clumsily eating Italian food with chopsticks.
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This article appeared in the Business section of the print edition under the headline “Domestic strife”
From the March 16th 2024 edition
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