Media companies club together for a joint sport-streamer
Disney, Fox and Warner Bros Discovery have a new game plan
MORE THAN 100m Americans will tune in on February 11th to the Super Bowl, the biggest event in the country’s sporting calendar—and in its television schedules. In 2023 the audience for the football game (the American sort) was more than double that of the next-most watched broadcast that year. Although much TV viewing has migrated to streaming platforms, when Americans want to watch sport, old-school “linear” TV is where they go.
This article appeared in the Business section of the print edition under the headline “Team players”
Business February 10th 2024
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