Apple’s Vision Pro headset ushers in a new era of personal technology
Tech firms are racing to build the gadget that supplants the smartphone
Apple fans have eagerly awaited February 2nd to get their hands on the tech giant’s latest gadget, a new augmented-reality headset called the Vision Pro. Some early reviewers complained that it caused headaches and had a two-hour battery life. Many potential buyers will be put off by the price tag of $3,499. Still, perhaps 200,000 have been pre-ordered, about 40% of what Apple had reportedly expected to sell this year. Tim Cook, Apple’s boss, has described trying the Vision Pro as an “aha moment”. “You only have a few of those in your lifetime,” he added.
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This article appeared in the Business section of the print edition under the headline “After the iPhone”
Business February 3rd 2024
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