Business | Bartleby

Generative AI generates tricky choices for managers

Transformational technologies can be very trying

An illustration of a man in a shirt and suit trousers kneeling on an office chair looking into the top of a robot, which has an unhappy face.
Illustration: Paul Blow

The remarkable capabilities of generative artificial intelligence (AI) are clear the moment you try it. But remarkableness is also a problem for managers. Working out what to do with a new technology is harder when it can affect so many activities; when its adoption depends not just on the abilities of machines but also on pesky humans; and when it has some surprising flaws.

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This article appeared in the Business section of the print edition under the headline “Models and management”

From the December 2nd 2023 edition

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