The Bob Iger v Nelson Peltz rematch
Disney’s problems are as much about leadership as strategy
The letter to Disney’s top brass, when it came, was devastating. It referred to failure in the television business, low morale, mismanagement, underinvestment in theme parks and “your consistent refusal to establish a clear succession plan”. It demanded that the chief executive resign. That might sound like just the sort of missive Nelson Peltz, an activist investor, would send Bob Iger, Disney’s chief executive officer (CEO), having secured control of a stake worth about $2.5bn in the entertainment giant. But it isn’t. It is the letter, quoted in Mr Iger’s autobiography, that Roy Disney, Walt Disney’s nephew, sent to Michael Eisner, Mr Iger’s predecessor, almost 20 years ago, which led to Mr Eisner’s downfall and elevated Mr Iger to the Magic Kingdom’s throne. He, of all people, should know how lethal such messages can be.
This article appeared in the Business section of the print edition under the headline “The Iger v Peltz rematch”
Business November 11th 2023
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