Business | Schumpeter

The Bob Iger v Nelson Peltz rematch

Disney’s problems are as much about leadership as strategy

An illustration of a man inside a snow globe being shaken about by Mickey Mouse’s hand
Image: Brett Ryder

The letter to Disney’s top brass, when it came, was devastating. It referred to failure in the television business, low morale, mismanagement, underinvestment in theme parks and “your consistent refusal to establish a clear succession plan”. It demanded that the chief executive resign. That might sound like just the sort of missive Nelson Peltz, an activist investor, would send Bob Iger, Disney’s chief executive officer (CEO), having secured control of a stake worth about $2.5bn in the entertainment giant. But it isn’t. It is the letter, quoted in Mr Iger’s autobiography, that Roy Disney, Walt Disney’s nephew, sent to Michael Eisner, Mr Iger’s predecessor, almost 20 years ago, which led to Mr Eisner’s downfall and elevated Mr Iger to the Magic Kingdom’s throne. He, of all people, should know how lethal such messages can be.

This article appeared in the Business section of the print edition under the headline “The Iger v Peltz rematch”

From the November 11th 2023 edition

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