Business | Lean innovation

Next-generation Googles run a tighter ship

Like their big-tech role models, startups embrace efficiency

A “For Lease” sign in San Francisco
Image: Getty Images

MARK ZUCKERBERG dubbed 2023 Meta’s “year of efficiency”, corporate-speak for admitting that his social-media empire was bloated. Since November Meta has cut 21,000 jobs, or about a quarter of its workforce. Bosses of its fellow tech titans have also embraced the efficiency mantra. Alphabet, Amazon and Microsoft have collectively shed more than 50,000 jobs since October. Despite an uptick in ad sales, talk of “re-engineering the cost base” and the like still featured in big tech’s quarterly-earnings calls this week. The bloodletting (in plain English) is not limited to the giants. According to layoffs.fyi, a sackings-tracker, nearly 900 tech firms around the world have announced total job cuts of more than 220,000 in 2023.

This article appeared in the Business section of the print edition under the headline “Lean innovation”

From the July 29th 2023 edition

Discover stories from this section and more in the list of contents

Explore the edition

More from Business

Protesters in favour of TikTok stand outside the United States Capitol.

TikTok’s time is up. Can Donald Trump save it?

The imperilled app hopes for help from an old foe

A tattooed man punches a large head, with motion lines and stars showing impact. He wears orange shorts.

The UFC, Dana White and the rise of bloodsport entertainment

There is more to the mixed-martial-arts impresario than his friendship with Donald Trump


A billboard welcoming the American electric car maker Tesla, in Monterrey, Mexico

Will Elon Musk scrap his plan to invest in a gigafactory in Mexico?

Donald Trump’s return to the White House may have changed Tesla’s plans


Germany is going nuts for Dubai chocolate

Will the hype last?

The year ahead: a message from the CEO

From the desk of Stew Pidd

One of the biggest energy IPOs in a decade could be around the corner

Venture Global, a large American gas exporter, is going public