Business | Schumpeter

A Lego-lover’s guide to preparing for the AI age

How to transform companies for the digital era, brick by pixel

A Lego head held by someone ascending Lego steps with electronic contacts
Image: Brett Ryder

In London’s Design Museum, an exhibition currently on display by Ai Weiwei, a Chinese artist, includes a 15-metre-long work called “Water Lilies #1” based on the triptych by Claude Monet. Look closely and it is made of 650,000 Lego bricks—which integrates Monet’s impressionism into what Mr Ai calls a “digitised and pixelated language”. That is a good analogy for Lego itself. The Danish toymaker is on a long-term mission to digitise and pixelate its own fount of human creativity: the plastic brick.

Explore more

This article appeared in the Business section of the print edition under the headline “A Lego-lover’s guide to AI”

From the July 8th 2023 edition

Discover stories from this section and more in the list of contents

Explore the edition

More from Business

Protesters in favour of TikTok stand outside the United States Capitol.

TikTok’s time is up. Can Donald Trump save it?

The imperilled app hopes for help from an old foe

A tattooed man punches a large head, with motion lines and stars showing impact. He wears orange shorts.

The UFC, Dana White and the rise of bloodsport entertainment

There is more to the mixed-martial-arts impresario than his friendship with Donald Trump


A billboard welcoming the American electric car maker Tesla, in Monterrey, Mexico

Will Elon Musk scrap his plan to invest in a gigafactory in Mexico?

Donald Trump’s return to the White House may have changed Tesla’s plans


Germany is going nuts for Dubai chocolate

Will the hype last?

The year ahead: a message from the CEO

From the desk of Stew Pidd

One of the biggest energy IPOs in a decade could be around the corner

Venture Global, a large American gas exporter, is going public