Indiana Jones and the fedora boom
Indy’s latest caper proves a help to hatters
In a summer crowded with blockbusters, Disney may sweat to recoup the $295m it reportedly spent making “Dial of Destiny”, the fifth and final Indiana Jones film, out on June 30th in America. But the movie is already a hit for a firm in another industry. Herbert Johnson, a 134-year-old London hatmaker, is fielding soaring demand for a certain fedora.
This article appeared in the Business section of the print edition under the headline “Traders of a lost art”
Business July 1st 2023
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- The potential and the plight of the middle manager
- Indiana Jones and the fedora boom
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- Meet the world’s most flirtatious sovereign-wealth fund
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