Business | Branching out

Why Apple is betting big on India

The country is a growing consumer—and producer—of Apple’s gadgets

People take pictures outside a soon to be launched Apple retail store at a mall, in New Delhi, India, April 12, 2023. REUTERS/Anushree Fadnavis
Image: Reuters

The intricate timber roof-tiles were assembled in Delhi, the bright stone walls sourced from Rajasthan. But the man who opened the door of Apple’s gleaming new Mumbai outlet on April 18th had been flown in from California. Tim Cook, Apple’s boss, dispensed high-fives and namastes as he opened that shop and, two days later, an equally ritzy outlet in Delhi, the first Apple stores in India.

This article appeared in the Business section of the print edition under the headline “Apple branches out”

From the April 22nd 2023 edition

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