Business | NetUnease

China’s crackdown on the fun industry continues

Second-guessing Communist Party censors is becoming part and parcel of doing business

SHANGHAI, CHINA - AUGUST 01: People visit NetEase Games booth one day before the China Digital Entertainment Expo & Conference (ChinaJoy) at Shanghai New International Expo Center on August 1, 2019 in Shanghai, China. ChinaJoy 2019 will be held on August 2-5 in Shanghai. (Photo by Visual China Group via Getty Images/Visual China Group via Getty Images)
|Shanghai

In china’s world of video-game warcraft the phrase chong ta describes the storming of a castle before you are equipped with the right weapons and armour. More recently the term has been used to refer to an equally foolhardy and even more treacherous act: posting risky comments or content on Chinese social media knowing full well that this will incur the wrath of censors, or even higher-level officials.

This article appeared in the Business section of the print edition under the headline “NetUnease”

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