Amazon’s department-store plans are less surprising than they appear
The e-commerce giant gets physical
“THE WORLD wants you to be typical …Don’t let it happen,” Jeff Bezos warned in April in his last annual shareholder letter as CEO of Amazon. Hence bewilderment that his e-empire is to adopt a retail format that is very typical indeed: the department store. Having helped drive many chains out of business, it is now eyeing the format to boost its own retail fortunes.
This article appeared in the Business section of the print edition under the headline “Jeff and Andy’s”
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