Amazon’s future beyond Jeff Bezos

IN THE EARLY days of Amazon, its founder, Jeff Bezos, insisted there was some advertising the e-commerce giant wouldn’t touch, such as guns. That extended to James Bond’s Walther PPK. When producers of “Skyfall”, a Bond film released in 2012, sought to run an ad on the site, Amazon at first informed them that it violated the company’s weapons policy. “The studio was like ‘screw you!’” an Amazon executive later recalled. “Who is James Bond in silhouette without a gun? Literally, he’s just a random dude.”