Will Roblox’s thriving virtual economy make it the next meme stock?
Investors rush to get a slice of a firm whose games children love
ONE PORTENT of a meme stock being born is when the company gets a pseudo-ticker on WallStreetBets, an online forum on Reddit. Roblox, an American video-game platform, has earned the tag $SEARS. But Redditors aren’t mixing it up with a stodgy old department store. Roblox’s digital currency, Robux, sounds like Roebuck, of Sears Roebuck fame. Get it?
This article appeared in the Business section of the print edition under the headline “School’s out”
Business March 13th 2021
- Rupert Murdoch prepares to hand over his media empire
- The secret to cutting corporate red tape
- Will Roblox’s thriving virtual economy make it the next meme stock?
- Jet-engine makers face a long recovery from the pandemic
- The new economics of blockbusters
- Regulators want firms to own up to climate risks
- A reluctant Japan Inc at last enters the digital age
- Should Jack Dorsey combine Twitter and Square?
From the March 13th 2021 edition
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