The Fiat Chrysler-PSA mega-merger may give rise to a carmaking star
The new firm’s boss, Carlos Tavares, has work to do to maintain his stellar track record
FIAT CHRYSLER AUTOMOBILES (FCA), an Italian-American carmaker, and PSA Group, the French owner of Citroën and Peugeot, do not like to dwell on their shared past. When PSA acquired Chrysler Europe in 1978 for a nominal $1 it picked up some struggling British and French marques and a heap of debt. That tie-up crashed a few years later with the demise of Talbot, the brand created from these motoring scraps. On January 4th shareholders of both firms voted to give it another go, acceding to a mega-merger agreed in 2019. Hopes seem higher this time. The name of the combined firm, Stellantis, is derived from the Latin for “brightens with stars”.
This article appeared in the Business section of the print edition under the headline “A Stellantis is born”
Business January 9th 2021
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