Epic Games takes on Apple
The iPhone-maker is provoked into booting “Fortnite” from its App Store. There will be blood
IT WAS A surgical operation worthy of the best “Fortnite” players. On August 13th Epic Games goaded Apple into booting its hit game from the App Store. Within an hour of Apple’s decision, Epic launched an antitrust lawsuit against the tech giant. Epic’s slick parody of Apple’s famous “1984” advert now cast its enemy as the oppressive, grey Big Brother.
This article appeared in the Business section of the print edition under the headline “Playing hard ball”
Business August 22nd 2020
- Initial public offerings are back in Silicon Valley
- Epic Games takes on Apple
- Rimac is making a big name for itself in battery-powered transport
- Tencent Video battles iQiyi in China’s streaming wars
- IG Metall is pushing for a four-day week
- America closes the last loophole in its hounding of Huawei
- Forced labour in China presents dilemmas for fashion brands
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