Business | The importance of people people

The coronavirus crisis thrusts corporate HR chiefs into the spotlight

In a pandemic, a chief people officer can make or break a company

|AMSTERDAM

WHEN THE financial crisis rocked the business world in 2007-09, boardrooms turned to corporate finance chiefs. A good CFO could save a company; a bad one might bury it. The covid-19 pandemic presents a different challenge—and highlights the role of another corporate function, often unfairly dismissed as soft. Never have more firms needed a hard-headed HR boss.

This article appeared in the Business section of the print edition under the headline “The importance of people people”

The next calamity: Covid-19 in the emerging world

From the March 28th 2020 edition

Discover stories from this section and more in the list of contents

Explore the edition

More from Business

An eagle sweating in his bed with a sign showing a red downward arrow attached to the end of the bedframe

Germans are world champions of calling in sick

It’s easy and it pays well

The illustration shows a man and a woman standing on separate stacks of coins.

Knowing what your colleagues earn

The pros and cons of greater pay transparency



Donald Trump’s America will not become a tech oligarchy

Reasons not to panic about the tech-industrial complex

OpenAI’s latest model will change the economics of software

The more reasoning it does, the more computer power it uses

Donald Trump once tried to ban TikTok. Now can he save it?

To keep the app alive in America, he must persuade China to sell up