Netflix tries to jinn up its prospects in the Arab world
It has its work cut out
SHAPE-SHIFTING jinn have been part of Arab culture since before the Koran described how Allah wrought them from smokeless fire. They have inspired poets and the tale of Aladdin and his genie, popularised in the 18th century—and now Netflix, which started streaming “Jinn”, a supernatural teen drama, this month. Like its other upcoming series in Arabic, “Al Rawabi School for Girls”, it is set in a Jordanian high school. A third, “Paranormal”, will be its first Egyptian show.
This article appeared in the Business section of the print edition under the headline “Magical thinking”
Business June 29th 2019
- Stephen Schwarzman says that Blackstone is not done growing
- The American exception
- Japanese AGMs are getting more boisterous
- Netflix tries to jinn up its prospects in the Arab world
- The European steel industry is being clobbered
- An American ban hits China’s supercomputer industry
- Metro is fighting for its independence
- Will a robot really take your job?
From the June 29th 2019 edition
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