Luxury-goods companies are belatedly trying to go digital
A bonanza from the spread of high-end shopping malls across Asia is largely over
IT TAKES at least a month to wash, comb, spin and otherwise prepare fine mohair to become cloth that is stitched into suits by Ermenegildo Zegna, a 107-year-old Italian brand. In Trivero, an Alpine village west of Milan, 150 artisans in an elegant factory work at carding, dying, weaving and warping. As looms rattle, bespectacled women stretch cloth over illuminated screens and check for imperfections. Others use a rack crammed with dried Spanish thistles to remove excess hair from fabric.
This article appeared in the Business section of the print edition under the headline “Lux in flux”
Business April 1st 2017
- Luxury-goods companies are belatedly trying to go digital
- Swiss watchmakers try to keep pace
- The nominee to run America’s drug regulator is a sound choice
- Ameerpet, India’s unofficial IT training hub
- YouTube highlights problems with digital advertising
- Westinghouse files for bankruptcy
- Masayoshi Son goes on a $100bn shopping spree
From the April 1st 2017 edition
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