Rebirth of a sales firm
Lessons from Amway’s turnaround
“I AMWAY you this song!” So declared Tan Weiwei, a Chinese pop artist, during a performance in Shanghai on August 14th. Hers was the closing act in a gala celebration thrown by America’s Amway, the world’s largest direct-sales company, for its top sales representatives in China. When she used that odd expression, which in China is a way to say “strongly recommend”, the crowd of 11,000 diehards gathered in the stadium and another 1.5m Amway staff, distributors and customers watching via webcast went wild.
This article appeared in the Business section of the print edition under the headline “Rebirth of a sales firm”
From the August 27th 2016 edition
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