Peugeot rallies
A remarkable recovery at a French carmaker may be difficult to sustain
CARLOS TAVARES, appointed to run PSA Group two years ago after a bail-out by China’s Dongfeng Motor and the French government, once claimed that he would rather have pursued a career as a racing driver than as a businessman. Motorsport is a pastime he still pursues, and his racing mentality has seemingly rubbed off on the car company he now steers. PSA Group, the parent firm of Peugeot and Citroën, which was loss-making and on the brink of bankruptcy two years ago, has made a surprisingly rapid recovery.
This article appeared in the Business section of the print edition under the headline “Peugeot rallies”
From the August 13th 2016 edition
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