Clunky Dorsey
The firm’s returned boss has yet to turn it around
FAITHFUL followers of Twitter believe that Jack Dorsey, one of the social network’s founders, is the only person capable of turning around the struggling firm. Mr Dorsey (pictured, during a recent Old Testament beard experiment) returned as its boss last year, taking over from Dick Costolo, who had led the company during a chaotic round of executive departures and strategic changes. True believers hope Mr Dorsey will be a reincarnation of the late Steve Jobs, who returned from exile to restore Apple to greatness.
This article appeared in the Business section of the print edition under the headline “Clunky Dorsey”
From the February 13th 2016 edition
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