Here comes SuperBoss
A cult of extreme physical endurance is taking root among executives
IN A crowded field, a contender for most absurd business-related tweet of the year must surely be the World Economic Forum (WEF) for its “14 things successful people do before breakfast”. They get up with the lark, avers the article being promoted in the tweet. They exercise furiously. They spend time on a “personal-passion project”. (“Novel-writing and art-making are easy to skip when you’ve been in meetings all day.”) They connect with their spouses. (“What could be better than pre-dawn sex to energise you for the day?”) They make their beds (because this is supposedly correlated with increased productivity). They spend quality time with the family. They network over coffee. They meditate to clear their minds. And so on. But they still find time to work on an important business project.
This article appeared in the Business section of the print edition under the headline “Here comes SuperBoss”
From the December 19th 2015 edition
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