Stack and deliver

ASHISH GOEL, a founder of Urban Ladder, an online furniture retailer, is fond of the story of Rose Blumkin, who in 1983 sold a big stake in her furniture store to Warren Buffett, a fellow resident of Omaha, Nebraska. Mr Buffett’s deal with “Mrs B” was set out on a single piece of paper, notes Mr Goel with admiration. The term-sheets of the four rounds of capital-raising Urban Ladder has been through in its short life were probably not so simple. Mr Goel is struck by another contrast. The Omaha Furniture Mart that Mrs B started has more floorspace than all of India’s registered furniture retailers combined.