Electronic glue
The third in our series on e-strategies looks at Siemens and asks whether, by embracing the Internet, a conglomerate can become more cohesive
THERE is an old saying in German business: “If Siemens only knew what Siemens knows.” It sums up both the strengths and the weaknesses of this huge German electronics and electrical-engineering company. On the plus side, the company is renowned for the technical brilliance of its engineers. If somebody at Siemens has a question, somebody else in the company is likely to know the answer.
This article appeared in the Business section of the print edition under the headline “Electronic glue”
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