Commercial brake
WAS it only nine months ago that pets.com, an online pet store, splashed out $73,000 a second for a half-minute television advertising spot during the Superbowl? Since the crash of Internet share prices in March dried up their funding, the only spot most web companies can afford now is the dot in their dot.com.
This article appeared in the Business section of the print edition under the headline “Commercial brake”
From the September 9th 2000 edition
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