Business | Mergers in Brazil

Flag of convenience

|sao paulo

PERHAPS Brahma and Antarctica have never heard Dr Johnson's dictum that “Patriotism is the last refuge of a scoundrel.” Brazil's two biggest brewers are trying to get clearance for their planned merger, which would give them about 70% of Brazil's domestic beer market, by wrapping themselves in the country's green-and-yellow flag. Only by joining forces, they argue, can Brazil boast a national champion mighty enough to take on the world's drinks giants.

This article appeared in the Business section of the print edition under the headline “Flag of convenience”

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