Keeping in touch
ITALIANS' enthusiasm for mobile telephones has prompted a rare display of marketing verve from their lethargic public sector. Last October, Telecom Italia Mobile (TIM), the state-owned mobile-telephone operator, launched a pre-paid, rechargeable card for use with mobile phones. Since then it has sold over 1m of the things, and established itself as an unlikely leader in the field.
This article appeared in the Business section of the print edition under the headline “Keeping in touch”
From the April 12th 1997 edition
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