Britain | Psephological profiling

A changing British electorate is propelling Labour towards victory

Our data shows that the party is forging a remarkably broad electoral coalition

A patchwork of different people put back together with some scattered elements in the background.
Illustration: Nate Kitch

AT THE last election in 2019 Labour slumped to its fourth defeat in a row, and its worst result in almost a century. As the Tories eyed another decade in power, Labour stared into the abyss. One senior MP concluded that the party had “no right to exist”. Now Conservatives are the ones asking existential questions. The electoral coalition that was forged by Boris Johnson to “get Brexit done” has crumbled. Only half of those who backed the Tories last time say they will do so at the next election, which is set to take place this year.

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This article appeared in the Britain section of the print edition under the headline “Psephological profiling”

From the March 2nd 2024 edition

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