The extraordinary power of the NHS brand
When the government wants something done, it invokes the health service
AN OVERWEIGHT WOMAN reaches for a takeaway. An older man struggles out of his seat. “Let’s face it, after the year we’ve had, many of us are carrying a few lockdown pounds,” says the voiceover. “Now’s the time to turn things around.” On the screen is a familiar logo to prompt people to action: three white letters, “NHS”, against a deep-blue background.
This article appeared in the Britain section of the print edition under the headline “Spin doctors”
Britain September 4th 2021
- Britain’s economic recovery from the pandemic is far from smooth
- For Northern Ireland, Brexit means red tape and subsidies
- The coming Brexit row over data
- School closures have caused damage that extra lessons cannot fix
- Neither Nicola Sturgeon nor the SNP will be easy to dislodge
- The extraordinary power of the NHS brand
- Britain’s foreign secretary isn’t up to the job
From the September 4th 2021 edition
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A monumental social reform is closer to being realised
The slow death of a Labour buzzword
And what that says about Britain’s place in the world
Britain’s Supreme Court considers what a woman is
At last. Britons had been wondering what those 34m people who are not men might be
Can potholes fuel populism?
A new paper looks at one explanation for the rise of Reform UK
Are British voters as clueless as Labour’s intelligentsia thinks?
How the idea of false consciousness conquered the governing party