British Airways is turning into a no-frills airline
Although the airline is facing plenty of criticism, its strategy looks sound
ALONGSIDE “rip-off” energy companies, Sir Philip Green and anyone who thinks that a hard Brexit is not brilliant news, Britain’s tabloid newspapers have a new hate figure: British Airways (BA). Britain’s flag-carrier prides itself as a premium airline, a cut above budget operations such as easyJet and Ryanair. But now BA is trimming the frills too, leaving its frequent flyers irate. The Sun has renamed the airline “British Bareways”. Yet although BA is copping plenty of criticism, its strategy looks a sound one.
This article appeared in the Britain section of the print edition under the headline “Of sandwiches and Percy Pigs”
Britain April 1st 2017
- The two-year countdown to Brexit has begun
- As it celebrates Brexit, UKIP loses its man in the Commons
- Want to challenge your unfair dismissal? That’ll be £1,200
- British Airways is turning into a no-frills airline
- An attack in London puts Birmingham’s Muslims in the spotlight
- Converts to Islam are likelier to radicalise than native Muslims
- How Brexit damaged Britain’s democracy
From the April 1st 2017 edition
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