Start me up
A cluster of start-ups in east London is thriving. All they need now is a big success
TO SPAWN the next Facebook or Twitter, first launch a start-up contest. Promise the winner a sizeable equity investment, say £1m ($1.6m), and let firms from all over the world compete. Among the entries there will surely be a hit. This is the idea behind the Million Pound Start-Up competition put together by Digital Shoreditch, an event organiser. More than 1,000 hopefuls from 77 countries have signed up.
This article appeared in the Britain section of the print edition under the headline “Start me up”
From the October 5th 2013 edition
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