Elon Musk’s transformation, in his own words
Our analysis of 38,000 posts on X reveal a changed man
“Sure, you might say something silly once in a while, as I do, but that way people know it’s really you!” As part of a plea for “political & company leaders” to join him in holding forth on X, his social network, Elon Musk has repeatedly stressed that such posts offer an unusual and engaging authenticity. We have taken him at his word. What do his tweets say about him?
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This article appeared in the Briefing section of the print edition under the headline “Poster boy”
From the November 23rd 2024 edition
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