Can Amazon keep growing like a youthful startup?
Investors certainly seem to think so
NEXT MONTH Amazon will turn 9,500 days old. But for Jeff Bezos, the company’s founder and chief executive, it is always “Day 1”. Amazon, he has insisted since its founding in 1994, must forever behave like a feisty startup: innovate aggressively and expand relentlessly.
This article appeared in the Briefing section of the print edition under the headline “And on the second day…”
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