Double-plus effective
Why Donald Trump’s rhetoric—with apologies to Orwell—works so well
IT IS easy to make fun of the way Donald Trump uses the English language. His tweets tend to follow the same structure: two brief statements, then a single emotive word or phrase and an exclamation mark. (On June 12th, after the Orlando shootings: “We must be smart!”) He invents playground nicknames for his opponents (Little Marco, Lyin’ Ted, Crooked Hillary). His vocabulary is earthy: “big-league”, to describe how he would do things, or “schlonged”, for someone beaten badly. During the primary campaign, his swearing was so criticised that he promised to stop (and actually did).
This article appeared in the Culture section of the print edition under the headline “Double-plus effective”
From the June 18th 2016 edition
Discover stories from this section and more in the list of contents
Explore the editionDiscover more
Pep Guardiola, football’s greatest coach, is in a bind
A serial winner is learning how to lose
The Economist’s word of the year for 2024
The Greeks knew how to talk about politics and power
What do feta, cucumbers and cottage cheese have in common?
Social media and the internet are changing how people cook and relate to food
Germany’s former chancellor sets out to restore her reputation
But her new memoir is unlikely to change her critics’ minds
The best books of 2024, as chosen by The Economist
Readers will never think the same way again about games, horses and spies
What to read to understand Elon Musk
The world’s richest man was shaped by science fiction