Asia | Fumbling the future

How Japan is losing the global electric-vehicle race

Toyota, Honda and Nissan, innovators of yesteryear, are playing catch-up

Visitors ride on an escalator as a Nissan Motor Co. Ariya crossover electric sport utility vehicle (SUV) vehicle stands on display inside a showroom at the company's headquarters in Yokohama, Japan, on Tuesday, July 28, 2020. Nissan is struggling to restore profitability and sales after the November 2018 arrest of its former Chairman Carlos Ghosn and because a lack of new models left it ill-prepared to face a downturn in global vehicle demand amid the coronavirus pandemic. Photographer: Akio Kon/Bloomberg via Getty Images
Image: Getty Images
|FUJI and TOKYO

The green floors of JATCO’s Fuji Area 2 factory hum with quiet confidence. Diligent inspectors appraise the gears and pulleys that make up the Japanese car-parts maker’s transmission systems. Robots stamp parts and flip them onto production lines. For decades, JATCO, like the rest of Japan’s vaunted auto industry, has perfected carmaking. Japan has been at the forefront of the industry, pioneering just-in-time manufacturing and leading the development of hybrid cars. But the next big evolution—the shift to electric vehicles (EVs)—has become a source of angst. “The EV shift will be a big transformation, there’s no denying that,” says Sato Tomoyoshi, JATCO’s CEO. “Our company will have to change drastically.”

This article appeared in the Asia section of the print edition under the headline “Fumbling the future”

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